Nova Craft Canoe Team

Nova Craft Canoe takes on the Canoe Flip Challenge for Project Canoe

How many times can you lift a canoe from the ground and onto your shoulders in 60 seconds?


his is the question that the #canoeflipchallenge campaign and its founder Chris Prouse are putting to the outdoors community.

The challenge benefits Project Canoe by raising awareness and funds for their programming. For every “flip” of the canoe, the flipper donates $1 directly to Project Canoe. Project Canoe is a Toronto based non-profit organization that gets youth facing various barriers into the backcountry for transformative experiences in the outdoors. Since the organization was founded in 1977, Project Canoe has served over 4000 youth. 

It has been amazing to see the canoe community come together to support this wonderful cause by taking the challenge on.

Last week, the staff at Nova Craft Canoe participated in the #canoeflipchallenge ourselves. We had a blast. Special thanks to our friend and ambassador Kevin Callan, The Happy Camper for nominating us to participate. Watch our staff take on the challenge below. 

Rather than a $10 donation, we’ll be donating a Prospector 16 canoe that Project Canoe can add to their fleet of tripping canoes. We’re always happy to see our boats go to good use – and it’s hard to think of a better use that this. For more on Project Canoe and to make a donation of your own visit

We’re nominating Adam Shoalts, Roch and the team at Composites Canada, and Kelly at the Complete Paddler to take on the #canoeflipchallenge next!

Want more? Check out these other fun challenge videos featuring our canoes: