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Our line of products, and our reputation, has expanded as our distribution continues to spread throughout Canada, the US, parts of Europe and to points beyond. Then again, like any small business, there have also been days of disappointment, too much stress and even tragedy. Through it all, however, there has always been this thing called a canoe.
What is so special about this ordinary, simple craft? Borrowed from the native North Americans, the canoe was instrumental in exploring and mapping of most of Canada and the US. Today it is still a Canadian icon and is a symbol used throughout our culture. At Nova Craft we say “Paddle the True North” because for us the classic Canadian canoe is a direct link with the past and our shared heritage, and that is worth preserving.
On a more personal note - the canoe has become the vehicle that has carried me over the last 20 years: my family grew and bonded closer on many canoe trips; my sons have worked with me building canoes; I’ve experienced the thrill and camaraderie of whitewater rivers with friends; and I work along side some wonderful people getting it all done, day in and day out. The canoe has been there for moments when I feel most connected; there is something about gliding across a lake as smooth as glass that I cannot describe.
This year we have introduced another Canadian classic, the PAL. After taking one on a trip through Algonquin, I can assure you that if you get a chance to paddle this gem of a canoe, you’ll quickly recognize why it has been named so affectionately.
Anyway, that is a little bit of what is behind Nova Craft Canoe and our philosophy. If you’ve never canoed, I hope you give it a try. If it has been a long time since you’ve gone canoeing, I hope you get back into it. If you just went canoeing yesterday, I hope you go again tomorrow. And mostly, I hope you take some young people outside to explore and appreciate nature.
Have fun and we’ll see you on the water, then you can tell me “Why canoes?”
What
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